Lise Solvang has several mottos that represent herself and her company, her first and foremost being, “To attack the conventional and give birth to magnificence”.

Utilizing the long time generational traditions and the conventional art of hand-knitting from her native country Norway, Lise combines this craft with the modern fashion of today. This earned her way into the high-end fashion market, where she was immediately noticed by, and featured in, high profile magazines such as Vogue and Elle.
Simultaneously, clients like Saks Fifth Avenue started knocking on her door, and this soon led to a private client base consisting of several celebrity customers as well as high profile television shows, film and commercials.

Lise’s hand-knit dresses and gowns have always been inspired and influenced by Norse Mythology and Folklore, her other passion in life. The gowns would each be named after a mythical creature and have a story attached to them, written by Lise.
As a side note Lise has written several plays based on Norwegian Fairy Tales, and became part of an educational program for the Elementary schools in this community. Her first CD “The magical Kingdom of the Trollz”, funded by the Norwegian Government, is being picked up by a major company here in the U.S. for sale in September 2005.

Going forward to her second motto “To create the art of blurring the lines to the point of unpredictability”.

Lise Solvang is now taking her conventional art form and going one step further, into the world of high-tech.
She will be launching www.dailyknits.com, a knitting portal which will feature daily knit tips, knit trivia, quote of the day, patterns, links to other knitting or yarn sites. Everything a modern woman of today who knits would want to wake up in the morning and start her day with.

In the past year the number of knitters between the ages of 18 and 45 have quadrupled. Most of these women (and men) are on the web surfing for news and information. www.dailyknits.com will supply the best starting point for this quest for information. In addition there will of course be a knitting blog featured. Tapping in to the world of blogging is important for any company who wants to evolve and keep communication lines open.

Blogs are open to the world, bloggers read each other, comment, and link from one page to the next. They create a global conversation. Lise wants to create her knitting blog to be able to host the very best conversation in the world of knitting.

And we end with Lise’s last motto “To risk taking the solo flight to independence and uniqueness”